maad labs is a do tank, not a think tank, that performs digital experiments, provides executive training, builds our own (largely AI/ML/Data) products, and consults with both venture-backed and large, multi-national companies bringing bold, audacious, and complex ideas, experiences, and technologies to market. We help organizations get future-proofed by leveraging impending technological disruptions.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

What we've been up to recently

the 20-10-10 exercise

See how leaders prioritize their lives with the 20-10-10 Exercise. Take inventory of what you are organically motivated by and have an easier time saying "NO" to things that don't matter.

Strategic Design Kit

More than 1,000 hours of design thinking templates and videos available for FREE under a Creative Commons license in partnership with Carnegie Mellon University.

SkillBuilder is a simple and fast way to create and evolve the best answers to your toughest product or sales questions.

Coming early 2023


Looking for new ways to sell bold and audacious products or services? Or perhaps you're looking to disrupt your current sales process in order to build an even better one. Either way, The Bric Mindset is for you.

Featuring insights from leading C-suite executives around the world, The Bric Mindset provides a foundational structure to strengthen your B2B sales process in any industry. Learn what works (and what doesn't) directly from C-Suite Execs at Fortune 500 companies like T-Mobile, L'Oreal, and IKEA.



Get the Strategic Design Kit

Meet Our Founder


Professor of Entrepreneurship  

Spent equal parts of his career as a revenue leader (SVP, Nielsen and CMO, Nielsen Catalina Solutions)  and a digital product builder.  3x exited entrepreneur for data-driven products, most recently playing the role of Chief Product Officer at BCG.



New course alerts, discounts and free resources

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.