TL;DR Managing hostility around the most frequently asked questions you're exposed to can be extremely difficult to navigate. Turn those hostile questions into opportunities to activate the investor's core reward system, instead.
Goal: The goal of the Hostile FAQs chapter is to help you in your ability to identify the type of question an investor is asking, determine their archetype, and provide a differentiated response that will change a previously difficult question into a new, explorable opportunity.
What You'll Learn: By determining if the question is a foundational, commercial, or an about you question, you'll learn to provide a differentiated answer that aligns with your investor's archetype and reward system.
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