TL;DR BRIC is a mindset. It’s not just a series of incremental steps to achieve a commoditized outcome. Rather, it is a collection of frameworks, tools, systems, and processes to promote disruptive, audacious, and complex ideas. The BRIC bounce framework provides a simple way to template a meeting, demo, or conversation.
Goal: The BRIC mindset is all about framing value as the differentiator in your sales approach. Sets yourself apart as a developer of value-enhanced solutions by using the BRIC bounce methodology
What You'll Learn: Learn how to flip the traditional buyer’s mindset that focuses on implementation complexity and cost by focusing in on business value.The C-Suite prioritizes value above all else. Learn how to shift the conversation from implementation and cost to business value and risk mitigation.
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